Political Campaigns advertisements were first introduced by America and the biggest investor in political campaigns is also America, Pakistan also followed the trend and Mian Nawaz Sharif introduced the trend of digital advertisement in political campaign later the other political parties also followed the trend. First the advertisements were mostly done by print media means but it advanced it changed and now the digital means of communication are the main means of political advertisements in Pakistan due to Pml N and then the other parties followed on.
In the recent 2013 elections the PPP was the biggest investor investing an estimate of almost 50 crore. The second biggest investor was PML N that invested almost 35 crore and the third party being PTI ingesting an estimate of 20- 25 crore in political campaigns advertisements. Digital media is the most powerful means of advertisement at the time and it’s the most influential too. Thousands of people are being employed by PML N for their online networking platforms. They know its power and are working at to utilize it at its fullest.PTI targets mostly the social and electronic media and that’s why they have a huge fan following among the youth and adults as well.
One of the PTI member Aleem Khan alone invested more than 1 billion rupees but lost by 3200 votes approximately. Aleem Khan invested 35 crore rupees in outdoor and indoor political advertisements. Now PTI is also using songs and DJ systems to engage the public into their campaigns, this culture is also followed by almost every political party in Pakistan.
People party introducing a new technology known as holo technology in their campaigns which would enable them to present their ideas to more than one place in a single time. In 2018 election the budget expectation would be expanded and would be around 50 crore to 100 crore . All of the authentic information was obtained from Octopus media 1247 advertisement agency.